About our company

We have established the company to promote health conscious diet of Hungarian population, to improve well-being of the present and future generations and to help a largest number of people to a better and healthier way of life..

We firmly believe that by launching our new product, the birch sugar we offer our customers is a natural product which will create the revival of sweet special foodstuffs. We are convinced that the product will influence the future sugar consumption as well as the consumption demand and habits of the Hungarian population.

In the early 21 century there is more and more emphasis is placed on the healthy lifestyle, slimming diet and the diet of diabetics, and it has definitely reached sugar and foodstuffs with sugar content as well. This new trend may be traced in the changes in consumer attitudes parallel with the decrease in the sugar consumption. The artificial sweeteners have been appearing on sale in a wider and wider range since the mid 20 century; but it has become evident by now that consumers should pay a high price in return for the low calorie content and the desired “light” and dietetic features of these sweeteners. This is the reason why consumers still find table sugar attractive, and the negative side effects of sucrose are well behind those of artificial sweeteners, yet the need for the change continues to exist.

Due to numerous beneficial physiological effects (What is birch sugar?) birch sugar appears to be a new alternative to artificial sweeteners and table sugar for consumers who give priority to health and healthy lifestyle.

Birch sugar – Sweetly healthy!

Company seat: Művelődés Road 4, Budapest, Hungary 1223
Corporate registration number: 01-09-907254
Tax number: 14513608-2-43